You can’t build profitable and sustainable business by cutting cost.

Business is simple. Revenues minus costs equals profits.
To increase profits you can cut costs or increase revenues.
Ideally, you combine both.
Increasing revenues while keeping organization lean.

Cutting costs has one downside – there is limit how much you can save.
Once you reach it, you can save no more.

The other way is to increase revenues.
This you do via investing into marketing, people and sales.
With increasing revenues sky is the limit.

Which option sounds more appealing to you?

Related posts: How Much is Marketing? Hard Work Explained