EVERYTHING

Starting fee for Ironman race which I paid back in 2011 was like 500 Euro.
Day before race we made jokes that the longer we stay on track the better return on starting fee we would get.
More kilometers you will cover – cheaper it would get per km.

We had fun before, during and even after race.
But this idea stayed with me in everything I do in life and in business.
Once you do it. Once you go there. Once you’re in.
Get the most out of it.