This week I was re-reading Steve Jobs biography (by Walter Isaacson) and again found lots of inspiration there. Especially his focus on product development and hiring best people is always an inspiration for me. One thing this time really hit my eye – part of his last thoughts on his life and business focused on startups.

“I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created company to last, not just to make money. That’s what I want Apple to be.”

This I believe should be focus of all entrepreneurs – building companies that last and bring value to people and marketplace. That’s where I certainly want to be and can’t agree more with Steve Jobs on this one.

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